The SIMS - Social UGC
An innovative approach to reach new target groups for THE SIMS
The core demographic of gaming phenomenon THE SIMS is composed primarily of teens with a high female percentage.
We created a tailor-made influencer and social UGC campaigns engaging the audience on platforms that share high credibility and reach within this target group like Instagram, YouTube, TikTok and Snapchat.
In different theme-based campaigns we collaborated with over 50 influencers and created credible and unique THE SIMS-related content – and inpired users to create and share their own-generated content.
In return this content was integrated into its own banded channels such as websites and newsletters.
With this, we generated more than 20 million net reach and significantly increased the awareness in new target groups.
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