The SIMS – Social UGC An innovative approach to reach new target groups for THE SIMS The core demographic of gaming phenomenon THE SIMS is composed primarily of teens with a high female percentage. We created a tailor-made influencer and social UGC campaigns engaging the audience on platforms that share high credibility and reach within …
Kaufsingnal review strategy and syndication Collecting and amplifying reviews The Swiss online retailer Kaufsignal.ch decided to implement our review software – not only to collect, moderate but also to syndicate reviews. Our customer review system syndicates reviews directly between Kaufsignal and brands selling their products on their online shop. Thanks to syndication effects, the cost …
Sparkasse Google Review Strategy How to tackle Google reviews User reviews on Google are often the first impression users get when starting their customer journey. Our client wanted to understand the full potential of Google ratings. We evaluated the benefits for our client and how to best work with Google ratings. Why to generate reviews, …
Zanussi Review Syndication – showcase reviews at retailers Review Syndication via Flixmedia Zanussi Italy had an opportunity to utilize their own native reviews on retailer websites to increase sales conversion. We assessed various options to channel owned content towards sales partners. We decided to use Flixmedia as content syndicator. We managed the integration of review …
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Electrolux Home review collection and moderation Improving product review quality and quantity. Electrolux Home, the Nordic franchise retailer, is using product reviews to increase conversion. For smooth review collection and moderation One2Five review software was deployed. The review engine is the central platform to generate, moderate and display reviews along the customer journey. An automated …
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White Away – Review & Loyalty Campaign Automated incentive campaign to increase conversion and loyalty The online retailer faced low response rates to their review submission mails following a verified purchase. Average rates were between 2-3%. Our team created a concept and developed a fully automated process for White Away. For every successfully submitted review …
Gorenje – Sampling and Advisory Always-on white good sampling The Slovenian white goods manufacturer faced slow sales of newly launched products. This was due to tough competition in their price segment and comparably low brand awareness. An effect of low sales numbers was a comparably low influx of native reviews for the new products. The …
AEG Laundry Patrol – product sampling outside the box Gathering feedback the roadshow way Our client required an innovative solution to collect tester feedback and reviews to meet their goals. The aim was to collect feedback from several testers across the several countries in Europe. To achieve this we drafted and executed the “The AEG …
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Hisene – Review generation playbook and activities Strategy before execution The Chinese consumer electronics producer Hisense faced awareness issues and low visibility in Germany, Austria and Switzerland. A main finding of a competitor benchmark revealed that the brand was behind competition in terms of volume and quality of consumer reviews. Hisense wanted to utilize the …
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Microsoft – Reviews In-store Display and collect reviews at Point-of-Sales (POS) Microsoft Switzerland wanted to increase the visibility of consumer reviews along the customer journey. A great opportunity was to showcase the opinions of their customers at one of the major touch points along the customer journey: ins-tore. At the same time the technology company …
