AEG Laundry Patrol - product sampling outside the box
Gathering feedback the roadshow way
Our client required an innovative solution to collect tester feedback and reviews to meet their goals. The aim was to collect feedback from several testers across the several countries in Europe. To achieve this we drafted and executed the “The AEG Laundry Patrol”. A trailer packed with AEG laundry appliances toured cross campsites where clean clothes are a rarity and washing machines are often a luxury. Participants could wash their clothes for free in exchange for sharing their honest experience with the product. Within two weeks we collected over 150 reviews across countries and appliances. Furthermore, we increased brand awareness and social media appearance among AEG´s target group.
Spain, Germany, Netherlands
Sampling & Advisory
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